The introduction of Performance CTV for app marketers brings true performance advertising to the big screen, driving measurable outcomes and meaningful impact Moloco, a global leader in AI advertising ...

6% of websites with open programmatic ads were flagged as MFA, up from 4% in March 2025 LATAM region had the highest rate of open programmatic ad spend on likely MFA sites (21%), according to Pixalate ...

'Mobile: Weather - The Weather Channel' led ($5M estimated open programmatic ad revenue) on the Apple App Store, and 'PocketFM' ($7M estimated open programmatic ad revenue) is No. 1 on the Google Play ...

Fraud is booming on CTV. According to DoubleVerify’s latest Global Insights Report focused on streaming TV, AI is fueling increasingly sophisticated fraud schemes across connected TV (CTV). In fact, ...

NEW YORK, May 07, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today released ...

MarkApp, a global contextual advertising platform across CTV, mobile app, and web environments, has announced a strategic partnership with NetCom TV, a premium virtual MVPD and FAST platform offering ...

TVision research validates the impact of App Science's data-powered audience segments, exclusive to Sabio According to multiple research reports conducted by TVision, campaigns for a ...

NEW YORK, Sept. 10, 2026 (GLOBE NEWSWIRE) -- Teads (NASDAQ: TEAD), the omnichannel outcomes platform, today announced the global expansion of its partnership with Whale TV, making Whale TV’s ...

NEW YORK--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of OpenX Attention Targeting, a first-to-market capability ...

In today’s Digest, we look at TikTok splitting its US app from its global business, YouTube CTV ads enabling shopping, and Netflix doubling ad revenue while eyeing growth in 2026. TikTok has secured ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...