The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

Generative artificial intelligence (AI) remains at the top of the 2025 agenda for marketers as they work to determine how the technology will evolve and affect various functions in their organizations ...

Coca-Cola is reviving its iconic “Share a Coke ... s bottles and cans into personalized keepsakes and replacing the logo with popular first names. Now, as Gen Z seeks out more authentic ...

Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy. For a company as big as ...