BATON ROUGE — It all started because Brad Duncan had an idea. He wanted to surprise his wife, Paige, with a pair of custom-made rainbow-colored shoes for the baby boy they were expecting. Over the ...

Texans players and staff will wear custom-designed shoes to shine a light on causes and organizations they support.

Who doesn’t enjoy reminiscing about the football boots they used to wear? When The Athletic wrote about the secret world of football boots in September, telling stories about the modern-day trend for ...

New Balance and Crystal Palace forward Eberechi Eze has collaborated on a customized boot. The first appearance for the Englishman’s customized cleat was an away trip to Leeds United. Naturally, Eze ...

"Customizing a pair of Yeezy football boots and testing them out on the pitch. Can Kanyeís iconic design hold up on the football field? Follow me, DavidMC, on LiteW8 for more sports and fitness fire ...

Ida Sports' cofounders Ben Sandhu (left) and Youngson (right) are looking to grow bigger and better in a big year for women's soccer. Ida Sports, the company cofounded by Laura Youngson to provide the ...

There's more to football players than just what happens between the lines. Despite the fact that it's easier to imagine the athletes that are on TV each Saturday are robots or larger than life, ...