Dale Earnhardt Jr. tried to register for the trademark number 8, but Lamar Jackson came in out of nowhere and filed an ...

Per ESPN's Jamison Hensley, Baltimore Ravens quarterback Lamar Jackson filed an opposition claim with the U.S. Patent and ...

Dale Earnhardt Jr. has announced a change to ... The 26-time Cup race winner acquired the rights to the DEI-style number and font late last year, allowing the team to sport it for the 2025 NASCAR ...

CHARLOTTE, N.C. — A trademark dispute between NASCAR legend Dale Earnhardt Jr. and Baltimore Ravens quarterback Lamar Jackson ...

Dale Earnhardt Jr., of course, drove the now-iconic #8 Budweiser car early in his career when he first started driving for his dad’s Cup Series team, DEI. But longtime NASCAR fans know how the story ...

Now, Jackson has turned to Dale ... “(Earnhardt Jr.’s) mark falsely suggests a connection with persons, living or dead, namely, Lamar Jackson, who is well known by the number 8,” the filing ...

NASCAR legend Dale Earnhardt Jr. made an application for trademark protection as to a specific version of the number. Ravens quarterback Lamar Jackson filed an objection. Earnhardt promptly abandoned ...

Thursday evening, news broke that Lamar Jackson’s legal team had filed a Notice of Opposition to a Dale Earnhardt ... font. The trademark dispute is purely over the rights to market the number ...

NASCAR legend Dale Earnhardt Jr. made an application for trademark protection as to a specific version of the number ... that it was that JR Motorsports font. And we weren't ever gonna use ...

Who gets to own a number? That’s the question at the heart of a dispute between football star Lamar Jackson and Dale ...