Luka Doncic’s dramatic return to American Airlines Center for the first time as a member of the opposing team went how anyone ...

Sales were likely increased in the immediate aftermath of the trade as Dallas fans tried to round up the last of his Mavericks jerseys before they were pulled from shelves. It'll be a long time ...

The Athletic spotted six Mavericks fans in the lower bowl who were wearing Dončić’s No. 77 Lakers jersey. Ahead of Dončić’s return to Dallas on Wednesday, The Athletic asked these fans how ...

Dallas found itself in the top 10 of that category, placing sixth. According to the NBA, the rankings account for Doncic’s season-long jersey sales. That means his Mavericks gear still counted ...