In your content marketing strategy, wrap your personal story and "why" into your content so consumers have a chance to get to ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

Many small businesses in recent years have begun to build out their websites, their online banner ads, their social media programs and their overall digital marketing strategies. They are doing these ...

The digital era, which permeates almost every facet of our lives, has caused a fundamental shift in marketing. ROI and audience engagement still matter, but there's a new heavyweight contender in the ...

Digital marketing is facing concerns relating to online activities, be it cyber security, data protection or transparency. Blockchain can help to consolidate customer trust in the digital world. It ...

Most marketing executives cite email or search marketing as their company's top-performing advertising channel in 2009—39.4% and 23.6%, respectively—and over nine in ten (93.6%) say they plan to ...

Learn to interpret customer and campaign data, optimize digital performance and support analytics-driven marketing decisions in Brandeis Online’s Marketing Analytics master’s certificate program.

Online marketing is all about leveraging digital platforms to influence potential patrons’ purchasing decisions. Components include search engine marketing (SEM), which incorporates search engine ...