The restaurant company joins the likes of Bud Light, Jaguar and Target as subject of conservative ire over rebranding, DEI policies.

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

A popular Southern food restaurant defended its rebranding efforts on Monday after facing backlash from conservatives for ...

The two largest teachers unions in the nation have funneled millions of dollars from membership dues towards leftist ...

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew a right-wing backlash and tanked the chain’s stock.

According to the latest financial reports, two of the three largest shareholders of Cracker Barrel stock are Blackrock, Inc.

One member of Cracker Barrel’s board of directors is catching heat over his DEI-heavy background following negative reaction ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look." Some customers aren't happy. What do you ...

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

After Cracker Barrel announced it would be updating its restaurant and logo, the chain saw an almost $10 drop in stock in one ...