I never underestimate the power of a good cake. To me, it’s the single most important food for ushering in life’s sweetest days. When I was born, a delicate pink cake announced my arrival ...

I love a good boxed cake mix as much as the next person, but when I'm reaching for one in the store, I often hesitate. Should I buy Betty Crocker or Duncan Hines? I mean, they cost the same amount ...

Hines was a tough customer. He demanded spick-and-span spotlessness (personally inspecting every kitchen), prompt, polite ...

Pillsbury with its Doughboy, Betty Crocker and Duncan Hines — only the latter was an actual person. Yet he personally ...

Of the three, only Duncan Hines actually existed. Yet, he personally had nothing to do with cake mixes, cooking or baking. So ...

That became the formula for future Duncan Hines products — they tasted richer than the competition. The first Duncan Hines ...