Then, one hair-colour trend piqued my interest: content creators who claim you should dye your hair to match your skin tone. I was sceptical when I first saw the advice to dye your hair to match your ...

HAVE you ever coloured your hair using a box dye and wondered why it feels so silky afterwards? Well, haircare devotees have ...

Hair color can transform a look in minutes, but according to Dr. Pompa, your favorite salon treatment may come with hidden ...

A blend of light and darker tones, suede blonde brings depth and interest to your hair with a warmth and softness for winter.

A beauty writer tested Give Me Cosmetics' seven-piece haircare set - which includes the hair mask used by Emma Bunton - to ...

The study also showed that it impacts Black women disproportionately. New study finds concerning link between common hair ...

The ingredient lineup is seriously impressive, and where this serum really shines. The star of the show is AnaGain™ (pea ...

And that’s why greige looks so good right now. A mix of beige and gray tones, greige highlights offer the perfect bridge ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

You’ve got two shampoo options to help you remove hard-water build-up: chelating and clarifying shampoos. Chelating shampoos ...

TikTok influencer Mikayla Nogueira may be known for her dramatic makeup looks, but this time, it's her hair that's getting ...

During a candid conversation at the Royal Variety Performance, the Princess of Wales shared how she achieved her ...