One is “loud and in-your-face” colorful, while the other celebrates “simpler, more nature-adjacent things in life.” However, ...

How color works. Unsurprising to some people, but most of what we learn in primary school about color is wrong. We are taught the rainbow is composed of red, orange, yellow, green, blue and violet ...

Scientists reconstructed 500 million years of evolutionary history to reveal which came first: colorful signals or the color ...

That's how a rare few people describe a new color called "olo." The shade has been seen only by a handful of scientists at the University of California, Berkeley in a paper published in the ...