The Most Important Ingredient in Chewing Gum
When you chew gum, you’re essentially gnawing on plastic.
How chewing gum contributes to plastic pollution—and how to reduce its environmental impact
Most chewing gum on sale is made from a variety of oil-based synthetic rubbers—similar to the plastic material used in car ...
Creative Review3y
Extra gum hopes to get its ‘ding’ back with global redesign
For a long time, chewing gum has had a fairly bad image in terms of tooth damage, which explains why brand identities favoured the more clinical, ‘dental hygiene’ aesthetic. With Extra, alongside ...
Healthline6d
Chewing Gum Could Release Thousands of Microplastics Into Saliva, Study Finds
A new study found that chewing gum releases hundreds to thousands of microplastics into saliva. Both synthetic and natural ...
The Purdue Exponent5d
Gum May Be a Hidden Source of Microplastics
A new study finds that one piece of gum can release hundreds -- possibly thousands -- of microplastics into your saliva. And ...
Warc2y
Extra Gum: Give Extra, get Extra
This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...