A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

JAGUAR’S controversial new concept car has finally been revealed in person for the first time – sparking intense debate ...

COMMENT: The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes ...

The updated emblem features two wide-set, minimalist "R" characters and is part of JLR’s broader "House of Brands" strategy.

Jaguar Land Rover has revealed a new logo for its Range Rover brand, the first redesign since 1970, ahead of launching its ...

Jaguar Land Rover (JLR) has unveiled a new logo for its Range Rover marque—marking the first time the luxury SUV brand has ...

Jaguar Land Rover is now JLR, and that has split Jaguar, Land Rover, Range Rover, Discovery, and Defender into their own ...

Jaguar Land Rover, now JLR, has a funky new logo for Range Rover to help distinguish the brand as part of JLR's recent House ...

Jaguar's Type 00 has been showcased to the British public for the first time this week. We got up close and personal with it ...

Jaguar Land Rover (JLR) has been working on its branding recently. The wave began with the "Copy Nothing" video and the ...

British luxury carmaker Jaguar Land Rover has unveiled a brand new logo for its Range Rover brand. This comes as it prepares ...

Unveiled alongside this new logo is the Range Rover Pattern. It consists of dozens of interlocking Rs, and while JLR has yet to announce what this pattern will be used for, it could be well suited to ...