Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

Blue Origin launched its massive new rocket on its first test flight Thursday, sending up a prototype satellite to orbit thousands of miles above Earth. Named after the first American to orbit Earth,

Blue Origin scored a major win with its New Glenn rocket launch, but SpaceX still leads the space industry with a Falcon fleet and upcoming Starship.