The popular company just unleashed a full collection of horror movie-inspired ugly Christmas sweaters, and films like Halloween III, Jaws, Trick ‘r Treat, and even Krampus made the cut. In ...

In addition to a beer release, there will be Krampus sweaters for purchase, whiskey from Laws Whiskey House and cocktails from The Crypt. Take a pic with Krampus himself or peruse the Krampusmarkt.

What is Krampus? This is the real story of the Christmas beast. Half-goat. Half-demon. This mythical beast was born from a centuries-old German tradition to whip naughty children into being nice.

Some Krampus fans say it's the commercialization of Christmas and the lure of a less cheery holiday character—Krampus has horns, dark hair, and fangs—that drove them to celebrate the beast.