Do Liverpool fans support gambling sponsors? A look at the history and ethics surrounding Pin Stars Casino and other betting ...

In 1996/97, we saw Reebok become the Reds’ kit supplier and, in turn, they became the second sponsor on a ticket stub – that ...

Liverpool have already announced their new kit deal with Adidas from 2025/26, but another collaboration with Nike is due to ...

the kit is set to remain with the Standard Chartered logo that has become a mainstay since taking over the front of the Reds' shirts in 2010 with that deal now extended to 2027. The Liverpool ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Gregg Evans explained one theory as to the August start date in an in-depth article for The Athletic examining the particulars of Liverpool’s new deal with Adidas. He outlined: ‘It’s likely that the ...

So much has changed in Liverpool through the decades, from how we shop, dress and socialise to the nightclubs and popular shops that we loved to visit. But despite some great additions to the city in ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Liverpool turned down the chance to receive a £20 million fee from Real Madrid for Trent Alexander-Arnold in the January ...

Juventus teenager Kenan Yildiz is attracting a lot of heavyweight attention, with Manchester United, Liverpool and Chelsea ...

Liverpool's assault on multiple silverware has been whittled down to what looks like the formality of sealing the Premier ...