Japanese culture—from the uplifting charm of kawaii aesthetics to the growing love for matcha—is reshaping how Gen Z and ...

The Dubai chocolate craze is sparking a pistachio shortage while the West’s obsession with matcha has put a Japanese town ...

The country’s objects and ideas, including matcha and emojis, that have had an outsize influence on the world.

The country’s aesthetics and inventions have spread far. It still remains a singular place.

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies Matcha Girl, a Houston pop-up accused of failing to provide its promised ...

matcha, that unctuous and divisively savoury grass-green beverage, has a litany of health benefits, and has rapidly become synonymous with an aesthetic, the way coffee suddenly did with hipsters ...

Any New Yorker who has explored the city’s plethora of coffee shops has undoubtedly encountered a pattern of homogenization.

Rise opened in 2022, selling cakes, bakes, waffles, gelato and beverages. Soon after it first opened its doors, it quickly shot to popularity online due to its Instagram-worthy food, interior and ...

Go for the matcha, stay for the food. This is NYC-inspired matcha bar in Downtown Dubai ... Credit: ITP Media Group. This very aesthetic Jumeirah Beach Road café is all about minimalism. Grey colours, ...

If there’s one sport that has grown in popularity over the years, it’s padel Tennis with numerous courts around Dubai.