The demand for matcha has taken off thanks to MatchaTok influencers, and suppliers have implemented buying limits. Don't expect tariffs to help.

Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately.

Beyond the vibrant tea's good aesthetics, matcha is also a fairly healthy caffeinated option for the mornings. Green tea is ...

Demand for matcha is simmering away, fuelled by health-conscious younger consumers, but it’s not clear how big the market ...

Matcha’s powerhouse compounds — like EGCG, l-theanine, and polyphenols — work synergistically to support nearly every major ...

Matcha has been all the rage lately. If you're making it at home, make sure that you're preparing it correctly. Here's why ...

"There are, of course, a limited number of farmers that grow [Camellia sinensis plants], so demand is outpacing supply," CBS ...

Experts are warning of a matcha shortage after the global demand for the viral drink started going through the roof thanks to ...

Little Hat Coffee is home to some of the District’s highest rated matcha across social media, crafted with care behind a ...

A cornerstone of traditional Japanese tea ceremonies since the 16th century ... the milk of your choice – served either hot or over ice. While cafes and roasteries differ in how they mix their matcha, ...

Matcha is growing in popularity, with many consumers switching their daily coffee for the green tea. We delve into why ...