In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Let's talk about the matcha popularity surge! Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for ...

But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green ...

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today’s Big Take Asia Podcast, host K. Oanh Ha talks ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

One bite, and the refreshing aroma of "matcha" bursts in your mouth. 02:33 It's topped with "amanatto" - sugar-glazed "azuki" beans drizzled with "kuromitsu" - black sugar syrup.

Matcha, the finely ground green tea powder from Japan, has taken the world by storm, becoming a staple in cafes, kitchens, and wellness routines. But not all matcha is the same. It is widely ...