Mike Haracz, who was the manager of culinary innovation for the US menu for four years, has shared his best hacks and tips ...

As fast food sales, and consumer sentiment, decline at the same time food prices increase, more and more brands are ...

The next day, McDonald’s announced the return of the fan-favorite Snack Wrap ... portable way,” Chef Amy Alarcon, VP of Culinary Innovation at Popeyes, said. “We wanted to create a chicken wrap that ...

But McDonald’s has other reasons for the reboot. The Snack Wrap’s lower price point could lure back inflation-weary customers, who have been eating fewer fast-food meals in recent months. The wraps’ ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

On Monday, Popeyes debuted three varieties of its new Chicken Wraps, which consist of chicken tenders, lettuce, shredded ...

On top of the new chicken item, Popeyes is launching a new beverage lineup of Blueberry Lemonade and teas, building on the ...

Snack Wraps are returning at a sluggish period for fast-food restaurants. From January through April, U.S. fast-food traffic ...

Those customers won’t have to leave empty-handed for long. On Tuesday, McDonald’s announced that a new version of the Snack ...

McDonald’s remains a resilient, cash-generating compounder with a strong moat. Click here to find out why we’re bullish on ...