To that end, Landor designed a label featuring a heavy Gothic script to tie Lite to its German roots, with the name “Lite” surrounded by “A Fine Pilsner Beer” to create a bullseye effect. Coupled with ...

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From vortex bottles to legendary advertisements, here's a look at the history of Miller Lite as it celebrates its 50th anniversary.

In 1975, Milwaukee's Miller Brewing introduced Miller Lite, a 96-calorie beer designed to compete with premium brews. It started a beer revolution.

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From vortex bottles to legendary advertisements, here's a look at the history of Miller Lite as it celebrates its 50th anniversary.