That means they're perfect for mobile browsing, which is how most of your audience views its social media content. Any social media guide will tell you GIFs are great for social marketing, but they ...

Mountain Dew immediately jumped on board for a chance to bring its mobile social strategy to the next level (see story). ?What's old is new when marketing adapts to the times,? Mr. Hasen said. ?GIFs ...

Animated GIFs pervade my RSS reader and make up at least 98.7% of every BuzzFeed list; they have even become currency in many company chat rooms and email messages. Thoughtful, eye-catching animation ...

In a move to meet millennials on their own ground, Coca-Cola is offering a way to share an animated GIF that expresses a consumer?s feelings in that moment as part of the new Taste the Feeling ...