TikTok’s influence has permeated nearly every industry, but its impact on how people discover and consume music is especially profound. In an era defined by internet-driven listening and interaction, TikTok has propelled the music industry to new heights.

At this moment, millions of American TikTok users are contemplating bidding adieu to the viral video app that has been their source of entertainment, news and community, or even income, for the past several years.

TikTok has dramatically changed music discovery and marketing -- a reliance the looming US ban on the popular app has underscored as the music world braces for an unknown future.