More than a dozen major U.S. news organizations on Thursday said they were suing Cohere, an enterprise AI company, claiming the tech startup illegally repurposed their work and did so in a way that tarnished their brands.

The suit filed by a coalition of news publishers from the U.S., the U.K. and Canada say Cohere’s AI products regurgitate near-verbatim stories in real time and invent false stories that are wrongly attributed to the newsrooms.

Major publishers, including Politico and Vox, and their parent companies are suing the AI startup Cohere for copyright and trademark infringement, according to the Wall Street Journal. This is another salvo in the ongoing war between the people that make stuff and the AI algorithms that mimic the stuff that people make.

The Canadian artificial intelligence firm Cohere is facing litigation from fourteen publishers who accuse it of systematic copyright and trademark infringement stemming from the unauthorized use of their content in the development and running of its generative AI systems.

A consortium of major publishers including Condé Nast, The Atlantic, Forbes Media, The Guardian, and Toronto Star Newspapers are suing Canadian artificial intelligence darling Cohere Inc. for “massive,