Glazy the Peach is far from the first character marketing teams have created to drum up interest and intrigue. Sports teams ...

The Defenders mascot goes beyond a name; it is a powerful symbol of strength, who we are, and who we are becoming.” ...

Superintendent Jeremy Batchelor tells 21 News the district has decided on the nickname 'Defenders' for its sports teams.

The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a ...

Tuesday marks National Mascot Day in the U.S., and Houston has plenty of fun ones to celebrate — from a bull, to an owl and even an alien. Mascots have been around for over 140 years, according ...

Despite having over 200 years to develop a brand and marketing, Indiana University lacks in one area— it has no mascot. It’s not for a lack of trying. During the 1900s, IU tested out a slew of mascots ...

IU has tried mascots in the past, but nothing ever really worked. The bison, Mr. Hoosier Pride, Ox the Bulldog, nothing ever stuck as a mascot.

First Duolingo retired its owl, then it brought it back from the dead. Publicity stunt? Well yes. And arguably quite an effective one. What’s for certain, though, is that brand mascots mean ...

Larkins said one of the main reasons he decided to attend FAU was the four burrowing owl sanctuaries and the history of owls tied to the university’s mascot, Owlsley. “I had respect for the university ...