Panini follows up the success of the official Barclays Women's Super League sticker collection with the first ever WSL Adrenalyn XL trading cards.
We sent our man Alex Reid to the home of Panini stickers to find out why the primitive ritual of tearing open a packet of stickers and filling an album still stirs a magical feeling in a digital age.
I have a collection of sticker albums, predominantly 'Panini', for football tournaments (World Cup and Euros) dating back to ...