This week, we’ve been in Paris for the Pentawards Festival. Taking place this year at Paris Packaging Week, design leaders shared an incredible range of insights, about packaging ...

Anugrah Madison, unit of Madison World, have set a new benchmark in experiential marketing with its innovative and impactful ...

Mukesh Ambani-led RCPL and Muttiah Muralitharan have inked a deal to co-create, manufacture and sell sports drinks in India ...

DERRICK LEWIS, BEST KNOWN AS THE FORMER PRESIDENT OF NORTH AMERICAN OPERATIONS OF PEPSI AND LOCAL PHILANTHROPIST, JOINS US IN ...

Coca-Cola plans for the new flavor to be in market until Q1 2026, with built-in flexibility to alter that timeline as needed.

For Shaboozey, the Super Bowl brings with it the opportunity to satisfy a sweet tooth.

According to the news release, this flavor combines sweet cherry and creamy vanilla, available in original and zero-sugar ...

In other beverage news, a protein water maker is hoping its reformulation will catch the attention of fitness-minded consumers.

SodaStream announced the addition of the iconic Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry drink mixes to its lineup.

Pepsi releases a new flavor, then Coke follows suit with a flavor launch of its own. But, in a world with Coca-Cola Freestyle ...