Anugrah Madison, unit of Madison World, have set a new benchmark in experiential marketing with its innovative and impactful ...

Mukesh Ambani-led RCPL and Muttiah Muralitharan have inked a deal to co-create, manufacture and sell sports drinks in India ...

Pepsi Wild Cherry & Cream has been launched, adding a new perm,anent flavor to the brand and expanding the Wild Cherry line ...

Nerds hit the scene in 1983 — the same year as the song used in last year’s ad — as part of a line of candies marketed under ...

For Shaboozey, the Super Bowl brings with it the opportunity to satisfy a sweet tooth.

Water monopolies, a burgeoning threat of the 21st century, are rapidly gaining control over a resource that was once ...

Coca-Cola has been experimenting with new flavors to help keep customers engaged with its signature product. In 2022, it ...

According to the news release, this flavor combines sweet cherry and creamy vanilla, available in original and zero-sugar ...

Infamous in pack design circles for a similar occurrence in 2008, Tropicana once again redesigned packaging in such a way ...

On the ground floor of a nondescript condo building in east Austin last month, the wife-and-husband co-founders of Poppi made ...

When it comes to AI, 2025 and 2026 are going to be the years of “real differentiation in the market between the companies who ...

In other beverage news, a protein water maker is hoping its reformulation will catch the attention of fitness-minded consumers.