Publicis Groupe (ENXTPA:PUB) Reshuffles AI Leadership To Put Marcel At The Center

Publicis Groupe (ENXTPA:PUB) has reshaped its data and AI leadership to accelerate development of its Marcel agentic platform ...
DATAQUEST

Why AI pilots stall when they meet the real world: Publicis Sapient CTO

Publicis Sapient CTO Rakesh Ravuri on scaling enterprise AI: overcoming agentic AI challenges, workflow redesign, governance, ...
adweek

Publicis Closes $2.2 Billion LiveRamp Deal: ‘We Aren't Worried About Competitors Leaving’

Publicis has closed its $2.2 billion acquisition of data collaboration platform LiveRamp, the company said on Monday. The ad network is touting the all-cash deal, first announced in May, as its ...

Publicis Groupe Completes LiveRamp Acquisition Launches the Industry’s First Plug-and-Play AI Growth Engine That Clients Fully Own and Control

PUBLICIS GROUPE COMPLETES LIVERAMP ACQUISITION LAUNCHES THE INDUSTRY’S FIRST PLUG-AND-PLAY AI GROWTH ENGINE THAT CLIENTS FULLY OWN AND CONTROL 2nd November 2026 – Paris – Publicis Groupe [Euronext ...
contentgrip

Publicis gives Marcel its own leaders as AI moves into client work

Publicis has given Marcel dedicated leadership, but marketers still need evidence that agentic tools improve client outcomes.
Tech Times on MSN

FTC clears Publicis-LiveRamp deal: Five-year data firewall protects rivals for now

FTC Publicis LiveRamp consent order: The FTC voted 2-0 to approve Publicis Groupe's $2.2 billion acquisition of LiveRamp, imposing a five-year data firewall that rivals can use to keep their data out ...
Campaign Live

Publicis names first CEO of Marcel as it becomes client-facing tool

Marcel was launched almost 10 years ago by Publicis Groupe chief executive Arthur Sadoun, attracting much scrutiny. Backed by Microsoft, it was an internal platform for Publicis staff and has since ...
Tech Times on MSN

Publicis closes LiveRamp deal under FTC oversight as Apple blocks its identity infrastructure

Publicis closes its $2.167 billion LiveRamp acquisition on November 2, 2026, under a five-year FTC consent order requiring nondiscriminatory access for rivals: on the same day, Apple Safari 27 blocked ...

Publicis completes LiveRamp acquisition

Publicis Groupe has completed its $2.2 billion acquisition of LiveRamp, a global data collaboration platform connecting more ...
Storyboard18

Publicis targets to cut 25% manual tasks with AI, workforce impact remains unclear

Publicis has a workforce of around 114,000 employees, of whom more than 90% have been equipped and trained to use AI productivity tools ...

Publicis grabs the big accounts as it invests while the others cut

Publicis Groupe, investing in talent and tools while its competitors cut and restructure, is in the lead for new business wins, according to CEO Arthur Sadoun. “While our competitors are reducing ...
marketingreport.one

Publicis Groupe completes acquisition of LiveRamp

The resulting offering enables clients to enrich their first-party data, activate campaigns across media channels, personalise content, measure business outcomes and generate proprietary intelligence ...