ASBURY PARK -- On a sunny Thursday morning in June, as a few dozen beachgoers hit the sand near Convention Hall, Danielle Hickson waded into the ocean fully dressed — with a two-gallon bucket in ...

It’s filled with salt. More specifically, as the product is formally known, Asbury Park Sea Salt. “People are always surprised,” she said. “They said, ‘Oh, I never thought of that.’” ...

Since early 2024 she’s sold about 1,000 jars of Asbury Park Sea Salt, making the flaky, flavorful seasoning in the kitchen of her Tinton Falls home after gleaning a secret formula from watching ...