The 2024 season saw some amazing performances and storylines that will go down in history. The world saw Angel Reese make ...

Kim Kardashian might have expressed regrets about being as busy with work as her mother, Kris Jenner. But the reality TV star ...

The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective women’s sports TV advertisers in 2024 as measured by consumer behaviors that ...

From NCAA basketball, lacrosse, and gymnastics to U.S. Open tennis and the WNBA, women’s sports have emerged as a potent platform for brands aiming to connect with highly engaged audiences and drive ...

Brink did that again when she shared an Instagram story on Wednesday, March 12, which showed the 6'4" forward rocking an all black military fit. To top it off, Brink wore a thin pair of black framed ...

It also makes them more appealing to female athletes at a time when they want to associate themselves with leagues like the WNBA more strongly. The benefit to Skims isn’t as strong though. For the ...

Ads that featured Brink, such as commercials for Skims and New Balance, were significantly more effective than the average WNBA ad, according to EDO. Advertisements that were contextually relevant ...

The WNBA star, 23, has been out of action since ... She's partnered with several different sponsors, including New Balance and Skims in the time she's been out injured. While many look forward ...

Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive ...