It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Things are changing fast at Xbox as it continues its march toward becoming what is essentially a third party publisher…that ...

The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.

Today, IHOP® announced it is the official breakfast partner of Xbox, celebrating with exclusive Xbox merchandise, games, and ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Its new menu items include the debut of IHOP’s new Fully Loaded French Toast, inspired by Indiana Jones, featuring three ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

With Microsoft’s multiplatform video game release strategy in full swing, some Xbox fans are wondering whether flagship ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

Calling all Xbox fans, have you had your breakfast yet? If not, head over to IHOP, as a surprise awaits you! If you're ...

The head of Microsoft’s gaming giant has confirmed an Xbox handheld is in the works, but don't expect to get your hands on it ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...