Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Even as Microsoft advertises that numerous devices are really Xbox, Microsoft Gaming's CEO insists more consoles are coming.

We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

The Xbox One X was the king of the previous generation after all, and it remains "very capable" to this day. Don't take our word for it - a No Man's Sky engine programmer used those exact words ...

Don't worry, Xbox consoles are still here to stay - but even if they weren't, we're willing to bet the OG Xbox would remain ...

The best Xbox controllers are typically made with enhanced features in mind, and several of them offer game-changing additions you won't find on the standard official gamepad. Just like with the ...

Half price Oodies and up to £70 off Ninja air fryers - Retailers are kicking off early, with deals on everything from AirPods ...

Read: Which is the best MacBook for you? If we see an ARM processor as speedy as the M2 in a future Microsoft Surface, there’s no reason why we couldn’t see one in an Xbox too. As we’ve seen in the ...

Whether you're keen for some day-one releases vying for a place among the best Xbox Game Pass games or just want to see when GTA 6 is coming out, we've got you covered. Here's every upcoming Xbox ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...