Meghan, Duchess of Sussex rebranded her lifestyle company from American Riviera Orchard to As Ever because its original name ...

She originally wanted American Riviera to be the broader brand, with “Orchard” being one of a handful of sales verticals. “Maybe have the ‘orchard’ be really small,” she said. “ ...

Meghan Markle summed up why she changed American Riviera Orchard to As Ever: “Suddenly it became this word salad.” Speaking during the third episode of her podcast, Confessions of a Female ...

Meghan Markle attempted to explain her rebranding, but some experts aren’t buying it. Earlier this year, the Duchess of Sussex announced on social media that her lifestyle brand, American ...

The Duchess of Sussex recently rebranded her lifestyle company as As Ever, swapping out the name American Riviera Orchard to reflect a more inclusive vision. However, the name change sparked buzz ...

Earlier this year, the Duchess of Sussex announced on social media that her lifestyle brand, American Riviera Orchard, was being renamed As Ever. On Tuesday’s episode of her podcast ...

Meghan Markle is breaking down her rebrand. The “Suits” alum blamed her switch from American Riviera Orchard to As Ever on the original name being “word salad.” She clarified to ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

The Duchess of Sussex has branded American Riviera Orchard, the former name of her lifestyle business, a “word salad”, adding: “I didn’t love that so much.” Meghan ran into trademark ...

After announcing her line as American Riviera Orchard, the star later publicly switched the name to As Ever after dealing with trademark issues and her brand’s scope expanding due to Netflix ...