Meghan Markle, the Duchess of Sussex, faces criticism from royal experts for trademark blunders while rebranding American Riviera Orchard to As Ever.

The Duchess of Sussex first named her company American Riviera Orchard in 2024 and has since changed the brand to As ever ...

Meghan Markle's 'With Love Meghan' and As Ever brand launch sparked reactions from celebrities like Martha Stewart and Gwyneth Paltrow ...

Meghan Markle, the Duchess of Sussex, wanted to re-establish herself as an entrepreneur after she and Prince Harry stepped back as senior royals in 2020 and moved to California.

In the third episode of her podcast series Confessions of A Female Founder, The Duchess of Sussex, 43, opened up about how her lifestyle business was previously set to be named American Riviera ...

Meghan told Lee about her decision to drop "American Riviera Orchard" as the name for her lifestyle brand, which she relaunched at the start of the year under the new name "As Ever." Meghan's use ...

Meghan Markle has finally revealed the reason she changed the name of her lifestyle brand from American Riviera Orchard to As Ever. The Duchess of Sussex, 43, admitted the original name of her ...

She originally wanted American Riviera to be the broader brand, with “Orchard” being one of a handful of sales verticals. “Maybe have the ‘orchard’ be really small,” she said. “ ...

Meghan Markle kicked off 2025 with the As Ever rebrand, a Netflix series renewal and her plans for lifestyle expansion ...

Meghan Markle is breaking down her rebrand. The “Suits” alum blamed her switch from American Riviera Orchard to As Ever on the original name being “word salad.” She clarified to ...

MEGHAN’S podcast is a chart flop — and less popular than a show about sleep. The Duchess of Sussex’s Confessions of a Female ...