German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

Mercedes have signed a sponsorship deal with Adidas which will see the German apparel company supply the team's kit for the 2025 season.

SPORTSWEAR giant adidas has forged a multiyear partnership with the Mercedes-AMG Petronas F1 Team, marking its first foray ...

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma following Lewis Hamilton's decision to leave ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back into the sport.

The move sees Adidas, which is valued at $44.40 billion, move into F1 for the first time and comes as the latest stage of the post-Lewis Hamilton era. Adidas will provide what Mercedes call a ...

As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and ...

While Mercedes are making moves off the track, they have a tough task ahead of them to return to prominence on it. The ...