Google could launch a "Google AI Lite" plan, bridging the gap between free and Pro tiers for better limits on Gemini AI features.

Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.

Alphabet is due to post its second-quarter earnings after Wednesday's closing bell. Investors will be focused on the state of the search business as AI answers become more prevalent, and they'll also be watching how AI has fueled growth for Google Cloud.

With generative AI tools changing how people search, the way companies structure their marketing strategies, hire teams and allocate budget is changing.

Google cites articles and online outlets in its AI Overviews, which are short, AI-generated responses that top many search results. While publishers believe those summaries have cut traffic to their websites, they have been hesitant to shield their content from Google’s AI tools for fear of hurting their visibility in the company’s search results.

Google DeepMind has unveiled new artificial-intelligence software that could help historians recover the meaning and context behind ancient Latin engravings.