WK Kellogg, the Battle Creek-based maker of cereals, agreed to the sale as the company has struggled with weakening consumer ...

The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" ...

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.

W.K. Kellogg Co. has shown a strong commitment to Battle Creek since its formation,” said Interim City Manager Ted Dearing.

Kellogg, the maker of such brands as Frosted Flakes, Froot Loops, Rice Krispies and Raisin Bran, began business in 1906 as ...

Vassallo is disappointed in the potential sale, telling News Channel 3 that WK Kellogg is a longtime staple in town, and is what the "cereal city" was built off of. "I remember the stories of the ...

Manufacturers have been hard-hit by the changing tastes of consumers, who now seek more low-sugar, portable options for ...

Italian chocolate maker Ferrero is buying WK Kellogg Co. in a more than $3 billion deal expected to be finalized before the ...

Michigan's WK Kellogg Co., the cereal giant, is set to be acquired by the Italian candymaker behind Ferrero Rocher in a ...

Battle Creek City Manager Rebecca Fleury comments on Kellogg Co.'s plans to split into two companies during a Zoom video conference Tuesday, March 21, 2023.

Hundreds of jobs at WK Kellogg Co are staying in Battle Creek. Thu, 03 Jul 2025 07:48:17 GMT (1751528897745) Story Infinite Scroll - News3 v1.0.0 (common) ...

This comes months after the Michigan Economic Development Corporation, or MEDC, approved a 15-year renaissance zone for W.K. Kellogg in December, keeping hundreds of jobs in Battle Creek.