AI, Netflix
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The streaming giant's co-CEO told financial analysts that artificial intelligence tools are expanding creativity.
Netflix co-CEO Ted Sarandos revealed that the streamer has used generative AI while making movies and TV shows. That could lead to problems with artists.
Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.
Netflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and TV series.
Netflix said it used generative AI for the first time for a scene in an Argentinean show called "El Eternauta."
Netflix has unveiled its first show, "The Eternaut," featuring AI-generated shots to cut costs. Co-CEO Ted Sarandos expressed excitement over the resu
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Netflix co-CEO Ted Sarandos. Photo by David Benito/FilmMagic. Netflix co-CEO Greg Peters also mentioned on the call that Netflix is incorporating AI into other aspects of its busi