The Buffalo Bills franchise is valued at $5.87 billion in 2025, more than quadrupling since Terry Pegula purchased the team in 2014.

After a months-long contract dispute, the Buffalo Bills and James Cook reached an agreement on a four-year contract extension worth $48 million with $30 million in guaranteed money. In terms of total value, Cook is the highest-paid running back in the league.

The Bills running back agreed to a new deal with Buffalo just weeks before the 2025 NFL season kicks off. Buffalo Bills quarterback Josh Allen hands the ball off to running back James Cook during the NFL training camp practice / Tina MacIntyre-Yee/Democrat and Chronicle / USA TODAY NETWORK via Imagn Images NFL running backs have certainly started to see their return to glory in recent years with top stars like Saquon Barkley and Derrick Henry receiving big contracts with their teams,