The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

If you’re a fan of blight and violence, you can probably do a lot worse for yourself than spending a few hours watching NFL ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...

Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with ...

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen's integration of first ...

NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...

The firm's Big Data + Panel measurement includes ratings from cable, satellite set-top boxes and smart TVs across 45 million ...

Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.