Why is "This is an Xbox" beneficial to console owners, then? Well, as Phil says, Microsoft Gaming clearly needs to tap into ...

If you've seen a lot of Phil Spencer news lately ... that problem - but it would've come at the cost of Spencer's apparent ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

That's according to renowned Japanese outlet Famitsu's weekly sales report (via Gematsu) which shows the PS5 Pro topping the ...