News

According to a January 2025 article in the Financial Times, London will face an oversupply of luxury hotel rooms with more than 750 new rooms available in 2025, prompting questions of a reckoning, or ...
From “A Deadly American Marriage” to “’#CyberSleuths: The Idaho Murders” and “Gone Girls: The Long Island Serial Killer,” the series on the Gilgo Beach murders, the true-crime genre is incredibly ...
For brands, tastemakers offer a chance to show up more meaningfully, and more memorably, says Stephen Maycock, Associate Influence Director, Born Social When Unilever announced it had multiplied its ...
Stephen Beck, Founder and CEO of Engine Digital, joins the AW360 podcast to explore what it takes to spark meaningful innovation inside large, legacy organizations. He shares how his team operates in ...
Automation via APIs (application programming interfaces), bot scripts, and RPA (robotic process automation) helped lay the groundwork for agentic AI. It identified the areas of need and provided more ...
In an industry obsessed with speed and innovation, 2025 presents a crucial moment for reimagining the creator economy. AI has entered the scene as both a disruptor and an enabler, redefining the ...
In this episode, we sit down with James Trowman Partner and General Manager at The Frameworks, a specialist B2B marketing agency recently crowned with six Telly Awards and proud new status as an ...
Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet. At first glance, a display ad looks harmless. A few pixels, a flicker of colour, a passive ...
Marcela “Mele” Melero, Chief Growth Officer of Dove Personal Care North America and Dove Masterbrand, joins Edelman’s Smita Reddy to explore the ways brands can stay relevant in the modern age. Mele ...
Connected TV has reshaped the industry in recent years and its role in amplifying digital transformation is a long way from over. Aided by an explosion in streaming services and capabilities that now ...
With so many platforms to choose from, why should Snapchat have a place in your brand’s marketing mix? Snapchat isn’t about flawless feeds or filtered perfection. It’s where real connections thrive ...
Gen Z and younger Millennials see through traditional marketing, which has lost its appeal. They’re exhausted from corporate fluff and crave brands that get real and in tune with internet culture.