SarahAI's Abrar Siddiqui shares how SMEs can affordably implement AI to boost efficiency, cut costs, and stay competitive.

Unilever, Wego, Miral, and RAKTDA panel explored how AI, data analytics, and multi-touch attribution are redefining marketing ...

FP7 McCann Doha's Julien Gillet explains why marketers need to 'pick a wrong turn, and get into an unfamiliar place' to get ...

BLR WORLD Dubai COO Lisa Pennington brings more than 25 years of global experience in governance and leadership.

Khaled AlShehhi joining the prestigious PR Lions Awards jury marks the first time an Emirati has been chosen for this honour.

Landor, has announced the appointment of Basim Asaad as Managing Partner, Riyadh, KSA. His role consists of expanding client relationships.

Bright Company will develop and implement PR, events, social media and content strategies for ONVIF across the Middle East.

To thrive in MENA, marketers should lean on three intertwined principles that fuse precision marketing with super-connected leadership.