Spanish non-profit Maldita.es has submitted evidence of TikTok’s failure to tackle child exploitation material on the ...
In this interview, Tong discusses how Mediaplus UK is using AI, as well as the importance of maintaining specialist knowledge ...
In this interview, Olsen examines the rise of agentic buying and selling, the impact on the European market, and what needs ...
Titan OS, a CTV ad business, has raised $46 million in its latest financing round, the company announced today. Equity was ...
In this week’s Week in Review: Lisa Nandy intervenes in Sky’s £1.6 billion ITV deal, People Inc. sees growth in CTV and ...
French ad tech business Criteo has today announced it is expanding its performance CTV capabilities beyond the US, launching ...
While measurement remains a barrier, there has been progress in the space over the last two years. The findings suggest that ...
This may have knock-on effects for holdco structures. As brands use their first-party data to optimise towards business KPIs ...
Laura Gonzalez, Director, Ad Sales, Europe at Whale TV, argues that fragmentation and measurement remain major hurdles for ...
The US CTV market is progressing “much faster” than the European market, says Pablo Goya, VP Europe at mediasmart, due to ...
And over the next year or so, Afshar expects we’ll start to see buyers building dedicated OEM media strategies, in the same ...
With outcome measurement gaining traction in TV, identity is also key, according to mediarithmics CEO Gilles Chetelat, in order to connect ad exposure to purchases. “The TV industry is growing aware ...
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