Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit.

The Consumer Electronics Show may be “the event that folks love to hate,” but it’s still the place to be at the start of ...

As seemingly every industry embraces retail media, grocery chains stand out with unique shopper data and insights.

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...

CTV experts are “bullish” on the channel and believe that many of 2024’s biggest trends will continue well into 2025.

Honey, a browser extension that automatically applies discount codes, is accused of defrauding users and the influencers who ...

Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement – ...

First-party data is information a company collects directly from its customers, through owned channels and touch points, with ...

% ...

% ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

These are the stories – and the highly specific double entendres – behind AdExchanger’s top 10 comics of 2024.