Podcasts were once the place where two people could talk into microphones for three hours and confidently assume nobody ...

Commerce media has reached the awkward stage of its development when simply showing up with shopper data no longer counts as ...

Advertisers searching for the next great use of artificial intelligence might want to put down the efficiency spreadsheet for ...

A year ago, retail media meant building e-commerce platforms and optimizing sponsored product listings. Today, the category ...

The age-old wall between advertising and promotions is crumbling. For decades, consumer packaged goods companies kept their ...

Within six to 12 months, brands that fail to connect incrementality data directly into their programmatic bidding systems ...

Creator-led video and traditional television are starting to resemble relatives at a family reunion. They arrived by ...

Attention has always been valuable in advertising. What has changed is how hard consumers are making brands work to earn it.

With 250 retail media networks now competing for advertiser budgets, the math of direct relationships is breaking down.

The living room’s biggest screen is no longer just a billboard. Marketers once treated connected TV as a blunt awareness tool ...