Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

Introduced as part of Realize platform, the advertisers like The Motley Fool, NerdWallet see 270% uplift in conversions as a ...

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy ...

In an industry where differentiation is often about location and scale, ethics can be a competitive advantage for OOH players ...

The project aims at standardising Open RTB containers and help programmatic advertising to scale with efficiency.

For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical ...

Fundamental brings the stirring fourth instalment of Urban Company’s influential 'Dignity of Labour' platform. Carefully crafted with the restraint of realism, the new short film unobtrusively but ...

The campaign supports the United Nations’ 2025 theme, ‘Ending Plastic Pollution’, and India’s Mission LiFE initiative ...

While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that ...

Articles written by Junaid Shaikh ...

At Goafest 2025, the London-based independent branding studio’s co-founder warns the ad world: don’t outsource empathy to ...

After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after ...