India’s advertising and marketing sector is witnessing a silent revolution with user-generated content (UGC) emerging as a key factor influencing consumer buying. On e-commerce platforms like Flipkart ...

The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to ...

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...

LenDenClub, a peer-to-peer (P2P) lending platform, is set to make this dream a reality with its latest campaign, ‘Banao har din ho khaas, daily earnings ke saath.’ (Every day is special with daily ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.

Campaign’s take: Protean eGov’s latest campaign, ‘ Apni Kahaani ka Hero’, attempts to demystify the complex world of DPI by ...

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving ...

Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...