Oasis Dates CEO and former Wonderful Company marketing executive Adam Cooper explains how he’s turning North America’s ...

Acquisition costs are rising, competition is intensifying, and traditional marketing metrics don’t always tell the full story ...

U.S. Bank is testing whether synthetic personas can help marketers get audience insights faster, but that comes with scrutiny ...

With real sales growth near zero, Forrester says retention, differentiation and content will matter more than ad spend, ...

It’s fall, M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar and DoorDash bought Instacart. Google won’t have to break up its SSP and ad server. So this week, Prebid ...

Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use experiential as a channel to support the overall marketing mix, event measurement ...

The dairy cooperative details how it personalized website content for visitors based on their behavior to keep them engaged, ...

As buyers turn to AI chatbots for software recommendations, marketers have to reach the systems helping buyers research and ...

Post-purchase customer events, full-price strategy and controlled retail distribution drive Uppababy’s marketing, according to the brand’s Chief Revenue Officer.

he benefits of using video far outweigh the risks when it comes to targeting an audience that increasingly consumes video content online.

In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new ...