Oasis Dates CEO and former Wonderful Company marketing executive Adam Cooper explains how he’s turning North America’s ...

Acquisition costs are rising, competition is intensifying, and traditional marketing metrics don’t always tell the full story ...

U.S. Bank is testing whether synthetic personas can help marketers get audience insights faster, but that comes with scrutiny ...

With real sales growth near zero, Forrester says retention, differentiation and content will matter more than ad spend, ...

The dairy cooperative details how it personalized website content for visitors based on their behavior to keep them engaged, ...

As buyers turn to AI chatbots for software recommendations, marketers have to reach the systems helping buyers research and ...

Post-purchase customer events, full-price strategy and controlled retail distribution drive Uppababy’s marketing. Word of ...

Time General Manager and Chief Product Officer Michael Mraz explains how the publisher rebuilt its site to better cater to ...

A handful of brands per category dominate the recommendations generative AI chat platforms give, according to a new report from ecommerce platform CommerceV3, which also sells AI visibility services.

The average U.S. household is expected to increase its holiday spend by 4% over last year, to $1,654, according to new research from consulting firm Deloitte. This is in line with Deloitte’s overall ...

The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and organizations that delivered exceptional results across strategy, creativity and ...