Brands running the same models on the same data start to sound alike. The ones that stand out keep a clear path to a person ...

Patches can't keep up with AI-found flaws. The industry still won't coordinate until a catastrophe forces its hand.

Consumers trust ads less when they merely suspect AI made them. That puts brands that never touched AI content at risk too.

Unifying web, content and CRM signals into one account record is the step most DXP evaluations skip. Start there.

With mParticle Agent, onX marketers can now create predictive attributes in a day instead of weeks, accelerating audience creation and making member engagement more relevant.  NEW YORK and MISSOULA, ...

Comparison and pricing questions are where buyers change their minds. ChatGPT reads review sites and public price pages, then ...

Holiday volume shows exactly where customer service slows down. Connected workflows and clear escalation rules keep answers ...

Customers hold the brand responsible when an AI interaction feels intrusive, forgetful or too personal. Automation feels fake ...

Salesforce went acquisition shopping again. It picked up Cresta, a voice AI company built for the calls customers care about most. The price stays a secret.

Answer engines pull short, definitive answers from clean pages. Contentstack, Time and Alaska Airlines showed how they build ...

Agents that pass every review can still get pulled from production. Binary governance is the cause, and customer service teams carry the most exposure.

A line called Brand still gets argued over. A line called Miscellaneous is where finance looks first for cash, and your ...